In this eBook, we will help understand the three vital stages of customer acquisition.

We will show you how you can deliver personalisation across the customer journey. Acquisition, Real-Time Activation, and Retention are stages in the marketing lifecycle that drive business metrics and we will explain how you can do the same.

Learn how to personalise ads, emails and landing pages, how to provide product recommendations and how you can shift focus on retention strategies to generate further revenue.

Topics covered:

• Acquisition
  
• Real-Time Activation
  
• Retention