In the light of the global demand for increased privacy, most technology platforms have recently implemented restrictions for data collection and privacy through their web browsers and operating systems.

The end of third party cookies is another step to restrict user tracking therefore advertisers will need to rethink how they collect and use data.

In this eBook, you will learn the importance of spending time and investing in first party audiences that drive growth. Learn how to tackle this new change and create personalised experiences.

Topics covered:

• An Introduction to Cookies
• Preparing for a Cookieless Future
• How to Deal with This New Change
• How Can We Help
• References