This eBook explores the concept of personalisation in marketing and its profound impact on business strategies, particularly in 2024. As consumer expectations continue to evolve, the ability to deliver personalised
experiences has become paramount for businesses seeking to stand out in a crowded marketplace.

Topics covered:

• What is personalisation?
  
• Significance of personalised marketing in 2024
• Importance of personalisation in New Zealand
• Tips for implementing personalised strategies
• Successful uses of personalisation